Work the fashion look like a pro with Ted Baker

Paris Fashion Week comes first, then there’s New York, London and the rest of the world. Catwalk madness is well under way, with the world’s hottest designers finally unveiling their creations for the seasons ahead.

However, where the fashion stakes are at their highest is amongst the celebrities, stylists, bloggers and off-duty models that attend these exhibitions. Fantastic for fashion inspiration, the likes of Olivia Palermo, Pixie Geldof and Sarah Jessica Parker are attending parties and brand events, choosing dressy numbers for exclusive soirées, while sticking to casual chic for anything from a daytime fashion party to a star-studded luncheon.

In the fashion game, there are two ways to go when attending one of these shows. There are some, like Vogue editor-at-large Anna Dello Russo, who always go for a dazzling dress, outlandish feathers and colourful appliqués, or perhaps even an impractical statement hat teamed with a pair of uncomfortable yet super stylish shoes.

The other way to go is to channel effortless chic like the so-called It Girls do, employing the girl-next-door-look. Alexa Chung does this masterfully, choosing a pretty yet comfortable look, like a vintage tea dress, and dressing it up to the nines with the most coveted handbag of the moment.